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A dark green leaf with light yellow words on top sayng "It's time to Dream Green"

Dream for a Green Montgomery

  • Campaign Design

  • Social Media Template Design

  • OOH Design

Project Overview

This is an exploration into a communications campaign for the non-profit Dream for a Green Montgomery to accomplish two tasks:

1. Make folks aware of the non-profit Dream for a Green Montgomery
2. Create engaging content to teach the citizens of the county easy ways to go green and live sustainably.

Process & Final Product

Since this is a multi-tasking campaign, we needed to have a unified look across all assets. This included featuring close ups, a consistent color palette of the brand’s Leaf Green and Sun Yellow colors, and a consistent use of the phrase “Hey MoCo! It’s time to Dream Green” across all touchpoints. A mix of weights in the font helps to highlight important concepts throughout the campaign.

RideOn Bus Ad with a big poster that says "Hey MoCo! It's time to Dream Green." The poster features a dark green leaf with yellow writing on top.
A phone with an Instagram carousel being depicted. The screen shows the same dark green leaf and yellow writing that says "Hey MoCo! It's time to Dream Green."
The rest of the Instagram carousel slides including a slide that has pink flowers and says "Plant Native Plants" and slide with compost saying "compost" and a reuseable bag saying "use a reuseable bag"
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